“Superliga” is the first division Football Championship in Argentina. We are commissioned the TV branding due to the recent constitution of the entity.
It is sought to transmit the experience of football and a modern image, to position this championship among the most innovative leagues.
The color palette selected: gold, brown and yellow, are associated to a premium product.
The brand typeface is Clan OT, a modern sans-serif, contemporary and functional but full of character. The Bold font is heavy and unifies the grungy style of the graphics, moreover the light font is clear and easy to read. This typography has a wide range of variations and allowed us to create contrast.
Superliga image coexists with that of potential sponsors. Each of the brands with their requirements intend to jopin forces for an event of great importance in the media.